Online Marketing

We are dedicated to delivering great results for our clients. Cohesive Marketing puts your business in a position to be found online while delivering a positive experience for your visitors once they arrive at your site. With our online marketing strategy, your website becomes a hub for all your marketing efforts. This ensures a high quality and consistent experience for your prospects and customers across all channels. We utilize web best practices, tailored to your business and industry to deliver qualified, targeted leads.

 

Accountability is Key

We help you define the key success factors and metrics for your website and online strategy. These metrics are reviewed regularly to ensure we have a strategy that remains on target for you and your business. Every quarter we provide a comprehensive report of website performance and analytics and review forward marketing strategy to ensure our work for you is on point.

We offer services in:

Content Marketing

Content should be the core of marketing with the objective of driving profitable customer action. What does it mean?

Email Marketing

Email campaigns generate immediate action, build awareness, strengthen relationships and continued communication. How do we do it?

Social Media Marketing

Understanding how to use social media for business purposes can be confusing. Let's build your positive online reputation.

Video Marketing

Video is naturally engaging and can offer content in an easily digestible format. Include this as part of your online marketing strategy.

Pay-Per-Click Advertising

Most commonly referred to as Adwords, PPC is a small clickable ad at the top of search engine results. What does it consist of?


 Content Marketing

Content marketing is about creating and curating content that is valuable and relevant for your target audience, enhancing the web experience for your prospects and customers, ultimately leading them to take action. It is about building trust and nurturing a relationship with those who are interested in your brand.

At Cohesive, we help our clients with a range of content marketing services including content creation, content promotion, search marketing and more. Quality content also helps your websites get found. A well optimized website is the foundation of a solid online marketing strategy. You want to ensure your site is found by the right people at the right time. We optimize our websites for search to build up organic web traffic to your website.

Whether you need a technical site audit, a new keyword strategy, link building or a stronger local search presence – our experienced team can help.

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What We Do:

  • ­ Content Strategy
  • ­Development ­Content Promotion
  • ­ ­Organic Search Strategy and Consulting
  • ­Keyword Research
  • ­ Content Development
  • ­Blog Content
  • ­Google Analytics Set Up and Monitoring
  • Metrics & KPI Development
  • ­ Website Management
  • ­Content Updates and Maintenance

Email Marketing

Did you know that over 74% of consumers prefer to receive commercial communications via email?

Grow your business with email marketing. Email marketing can be a great way for you to reach out to new prospects or to keep in touch with your existing customers. Email marketing allows you to establish long-lasting and valuable relationships and remain top of mind in the minds of your prospects and customers. Email marketing is complementary to other online marketing activities and can be a valuable step in your sales cycle.

We track the performance of all the emails we send out and look at metrics such as your open rate and click through rate to ensure we build effective emails that convert your prospects into leads. There is a lot of valuable information that is hidden in your data and the marketing strategist at Cohesive can help you discover your next breakthrough idea for your business.

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What We Do:

  • ­Create attractive emails based on your current promotions, products or services
  • ­Develop call to action or buyer personas to encourage conversions
  • ­­Upload and maintain your email database of contacts
  • ­Help you segment your contacts to maximize personalization and relevance
  • ­Manage email distribution
  • ­Track and analyze email performance metrics

Social Media Marketing

The emergence of social media as a major marketing channel has significantly changed the way brands interact with their consumers. Consumers now have a real-time channel where they can carry on meaningful conversations with the brands they follow and find information on the products and services that they are looking for.

To be successful in social media marketing, you must be able to connect with your consumers. To do this, your brand must be able to communicate your brand personality and be on the pulse of what your consumers are concerned about. Our team of marketing strategists can help you represent your brand effectively on Facebook, Google+, Twitter, and LinkedIn to ensure a strong social media presence that appeals to your target audience.

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What We Do:

  • ­ Build brand-focused company pages on Facebook, Google+, Twitter, LinkedIn and YouTube
  • Social Media Updates
  • ­ ­Integration with Other Marketing Efforts
  • ­Monitoring and Tracking of Social Media Accounts
  • ­ Campaign Creation and Monitoring

Video Marketing

Video isn’t just for entertainment anymore. In fact, online video is increasing in importance and effectiveness when it comes to purchase decisions. When visitors are on your site, they might not have the time (or patience) to read through pages of content to find the information they need. Quality videos can be an effective way for you to deliver key information on your business, products, services, promotions or campaigns in a fun and interesting way. Consider video the next time you are creating instructional documents, FAQ information, or showcasing great testimonials from your clients.

We utilize video, still frame photography, combined with voice over scripts to create videos that are entertaining and valuable for your prospects and customers.

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What We Do:

  • ­ Concept Development
  • Storyboard
  • ­ ­Scripting
  • Video Creation
  • ­ Editing
  • ­ Video Distribution and Search Optimization

Pay-Per-Click Advertising

For highly competitive industries, pay-per-click advertising or paid search marketing can be quite effective. A successful pay-per-click campaign requires an accurate keyword strategy, well written and well thought out ads, on point budget and effective landing pages to close the sales cycle.

Tracking of results is also important. With proper performance tracking and monitoring of ad quality scores, we work hard to make sure each click is worth its value to you.

Through pay-per-click advertising, we have helped numerous clients find success. We have helped clients increase web traffic, reduce cost per click, increase click through and reduce the cost per client acquisition. If you believe a pay-per-click campaign will benefit your business, meet with one of our marketing strategists first to define your need and focus.

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What We Do:

  • ­ Define your PPC Strategy Focus and Target
  • Create Campaigns with Corresponding Landing Pages
  • ­ ­Manage PPC Creative and Campaigns
  • Video Creation
  • ­ Social Media Advertising

Creditaid Cohesive Online Marketing
  • Brian Denysiuk
  • Winnipeg, MB

Creditaid Credits Cohesive

I enjoy the Cohesive process and the quarterly meetings. I get great reporting and exceptional results. My business has grown exponentially since I have had Cohesive accountable for my Online Marketing.

Our Clients