YOUR BRAND TELLS A STORY
It tells your prospect who you are and what you have to offer and should establish a connection with them on an emotional level. Your brand has to resonate in their minds and their hearts and has a very short timeline to make that connection.
IT'S WHO YOU ARE
Branding is not just about getting your target to choose you over your competition. It’s also about getting your prospects to see you as the only one that provides a solution to their problem.
A Clear Message
Your brand tells a story. Your brand has to talk to the right person and that’s your prospect. Your brand also establishes your credibility, shows that you do exist and that you and your offering are real. Your brand should deliver a clear message that connects with your prospect emotionally. It must confirm your credibility and motivate the potential buyer to take action.
In today's online world, thanks to very short attention spans, you only have seconds to establish a connection. More touchpoints of shorter duration requires consistency in your messaging and your brand identity. Branding is about raising awareness about your company, what it is and what it does.
To assist you with brand development, we start by listening to you, to discover what products or services you provide, how you provide them, and how it differs from your competition. From there, we research and brain storm to develop a brand identity that resonates with the intended audience. It’s important to create a brand image that you are proud of but also one that engages your customers and prospects.
In creating our new logo, Cohesive worked extensively with our professionals and board to craft a look that was met with approval from all sides.
- Garry McBurney
- Winnipeg, MB
Cohesive helped us understand our brand profile, brand voice and brand promise, creating a fresh new look with a new logo that encapsulates our entire service model.We have worked with larger firms in the past and Cohesive provided a very personal touch, providing the services of a large firm with a “Manitoba touch”.