When I meet with one of my clients, I use an analogy of a website being like a child – that it is a living, breathing organism. The more you feed it, the stronger it grows.
The food for your website, in this case, is fresh content, and there is no better form of nutrition than blogs (and yes, I will further this analogy in later blogs) which tend to be the true active parts of your website. Unless you’re regularly updating flyers or service offerings, your blog will be the spot you will be doing most of your activity.
The question that arises, then, is how do you blog.
It’s a question that most who don’t have confidence in their writing ask often, and at times will back away from any thought of blogging because of it.
The truth is, blogging is a lot easier than you think – it’s a matter of avoiding over-thinking it.
The biggest problem is the fear of looking bad in your online communication. Everything from bad grammar to misspelled words become the boogeymen of your publishing, let alone the idea of truly presenting yourself as an expert.
The key is that the voice you use has to be representative of your company. If your company line is to be warm and inviting, consider a conversational style. If you’re a firm that has education as its primary strategy, then carry this method to your blog.
The bottom line with blogging, to borrow one of my favourite lines from The Simpsons, is to write the way people talk. Use a voice rather than a straight facts-and-terms approach and you will keep casual readers coming back for more.
For more expert tips on website content generation, contact Jon at Cohesive Marketing.