Maybe. Your cost of sales may be lower but that should not be the driving reason make this big step. You need to make sure that your product or service actually should be sold online. You need to ask yourself some tough questions and be brutally honest in your answers. After all, you will only be fooling yourself and it is an investment to make it happen.
If your sales process is complex or consultative, you need to think long and hard about selling online. Your product or service needs to be obvious, needs to almost be able to sell itself for this to work well. I’m not saying it has to be a pure commodity sale but the closer it is, the better your chances.
So you think you should. There are four components that you need to focus on; Attention, Interest, Desire and Action. You need to guide them through the buying process, even before they get to your website. Getting their Attention and their Interest will mostly happen before they even get to the website so you need strong keywords and very strong optimization to make sure they even get there.
Once on your website, you need to be able to create the desire for your product. Strong imagery as well as concise descriptions are key. If they need to make any decisions about which product to buy, say based on colour, you must make sure to provide the path through that decision and get them to the Action phase quickly, and quickly means seconds. Action is the buy process; always make is as easy as possible, just a few clicks is best.
Above all, you will probably need some help to get it right. There are a lot of options where you can do it yourself but most buying sites now look just like a website with a lot of marketing thought, calls to action and strong visual components, all helping the viewer to move to that next step and start the process to buy your product or service. We understand the buying process and how to market it, so give us a call; we can help.