You’ll have to pardon the patriotic nature of this post – it comes with the territory of posting the day before Canada Day.
At times brands that have a presence both in Canada and the U.S. and one of the trepidations that occurs is branding oneself as being ‘too Canadian’. For whatever reason, we can sew a Canadian flag on our backpacks, we can put “Made in Canada” on labels but when it comes to online marketing, even something as basic as a domain extension, there is a jolt of ‘are we sure we want to do this?’
The funny thing is, more than ever, we’re no longer living in the ‘dot com’ world – rather we’re in the ‘dot somethingorother’ realm. Continually, hosts are coming up with new extensions that we all want to buy into, and to an extent we do, if for no other reason than to protect our business names from being bought up by unsavoury companies who’d charge larger amounts that standard retailers.
It almost seems counter intuitive to patriotize yourself in the global community. How many American companies do you see, for example, that have “.us” as part of their website address?
Here’s the reality folks – the same way we wear the red and white proudly in our business’s daily life is the same thing we should do online. Is there nothing that says “I am Canadian” more than dot ca in the virtual world?
When you choose to brand your online presence with the Canadian extention, you say to the world, “yes, I’m Canadian”, and in doing so you are showing the quality of your work. Canada has a long and proud international history, one that we need to continually build on and raise our glasses to.
So when it comes to purchasing your next web domain, make sure it’s .ca – you will reap the rewards of your pride.