The Winnipeg business landscape is a unique animal. As a marketer, I have been faced with many client objections over the years – Winnipeggers don’t generally like spending money on anything that is intangible. In my view, the various elements that make up a marketing strategy are not only tangible, but also highly measurable.
Winnipeg customers expect a lot from the companies with whom we do business. Think of our restaurant landscape for a moment; if a new establishment can’t jump in to the realm with both feet and become a popular contender in short order, they usually don’t last very long.
We have incredibly high standards, which, in and of itself, is not a bad thing.
The best example of this type of double standard is in the company website. In today’s world, an online presence is required, no question about it. But paying close attention to that online presence is also imperative. There is no more “set it and forget it”.
As a business owner, you have to ask yourself, “Are any of my customers feeling that same sense of frustration I felt as I tried to navigate so-and-so’s website? What can I do to make their user experience better?”
If you are a business and website owner, here are 8 simple questions to ask yourself about your website: