More now than ever, your online presence is absolutely key to you brand promotion and your lead generation. Presenting the right information, the right image in the right place will be key to your success.
If you are a TV watcher (I have to admit I do my fair share), you will have seen the traditional media pushing the concept of a pure outbound marketing and that this methodology is the one that works. Sure, TV and radio and to a certain extent, print advertising still has its place. Just not the ‘be all’ that the current advertising might have you believe.
And the main reason it might not work as well as touted (it still might) is that the audience is not the right one for your product or service. Depending on the demographic, more and more people are using their PVRs to avoid commercials and to a growing extent are not even tuning in. The key is know your audience, know your prospects and most importantly, know your customers and where you might find them.
The following links talk to your online presence and provide some insight as to how important it is to Be Online, Be Found, Be current and up to date, and most importantly Be Cohesive.
Come visit our website, or give us a call; we can help.