Category Archives: Online Marketing

The power of social media – it’s pervasive

Social-Media-Icons-globeLately, the world of online marketing has been more focused on social media, its influence and impact on our world and that it is something that business not only needs to start paying attention to but they should jump on the bandwagon or be left in their competitors’ dust.

Late last week, over this past weekend and today, it become very evident, in Winnipeg, that the speed, reach and effective use of social media is definitely here and can be a positive thing. A horrific event was unfolding as we worked late in the afternoon on Friday and without Twitter, we likely would have been unaware of what was going on.

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Mobilegeddon – did it happen yet?

Mobilegeddon_CohesiveMobilegeddon has come and gone and as somewhat expected, not much has happened, yet. The apocalypse did not happen and as is usually the case, will not happen, at least in any significant way.

What we learned over the past couple of months is that more and more people (your customers) are using mobile to find information, products and services online. In fact, Google has said recently that more than half of all online searches are performed using a mobile device. So, it is here to stay and it appears the major search engine player is paying attention. Continue reading

Social Media Marketing – Branding or Lead Generation or Fad

Social-Media-Icons-globeIt’s not temporary, it’s not a fad, and it is quickly becoming a replacement for former marketing media formats. It’s both branding and lead generation and more.

Social Media Marketing (SMM) is defined as online marketing activities that utilize social media platforms and involves sharing of content, videos, and images for marketing purposes. There are a large number of social media platforms out there and each of them has specific qualities and benefits. Which ones you use will depend on your business and what you hope to accomplish.

Most marketers will tell you that the primary focus of SMM is to increase traffic to our website and while that certainly is one goal you should have; is that all there is? IT will help your search engine rankings but is their more to it? SMM has the ability for strong visual messaging (imagery, video, and info graphics) that will help you with your brand identity, familiarity and loyalty. It can even help to generate what is thought to be soft leads where the audience will give up some of their information in exchange for an offer of something of value.

Any time you post to your social media platform creates an opportunity for the viewer to convert and more conversion opportunities will lead to more business. If nothing else, it will improve your conversion rates on existing traffic by creating trust and brand identity. One thing you must remember is to remain consistent and cohesive in your messaging – every time you blog or post, you put your brand on display and the only way to build trust and loyalty is with the same message every time.

As with any other marketing that you do, you first must have a plan. What are you trying to accomplish via social media? Who is your target audience (most platforms have the ability to specifically target by any of the above mentioned demographics and more)? How are you going to accomplish your goals and do you have the internal capability and knowledge to make it work?

Time is of the essence here. Your competition is already doing some kind of social media marketing and the sooner you get started, the sooner you will get the ROI. It’s hard to measure the effect of your branding efforts – the conversion may not be today but building your voice and image will yield results. And yes, there are ways to measure ROI for your online activities. We have a pretty good idea about how to get started so give us a call today.

The Future of Digital Marketing

business-strategy-pyramid-shows-teamwork-marketing-and-plan_fJ_uBfDOAccording to the Digital Marketing Institute, Digital Marketing is the use of digital channels to promote or market products and services to consumers and businesses. Wikipedia expands on that definition further, explaining that digital marketing is marketing that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets, TV, and game consoles to engage with stakeholders.

When I delved further into the topic, I came upon a few articles that stated, “Digital Marketers Are Facing a Crisis”, and “Digital Marketers Are Headed For a Wipeout”, explaining that there is a skills gap in the global industry, and that marketers don’t completely understand the technology behind digital marketing nor do they know how to successfully craft and execute a digital strategy or measure ROI.

HUH?

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Google Mobile Search Rankings – Part 2

mobile_blogAlmost a month ago, I talked about the coming changes that Google had announced it would be making to it’s search engine results. Next week, Tuesday to be exact, Google has said they will be changing their search algorithm so that mobile friendly will become a ranking factor for search engine results.  Specifically, they said they will expand their use of mobile friendly as a ranking signal.  Continue reading

Adwords – paid online advertising

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google-adwords-logo.preview

Adwords is Google’s paid advertising platform where you pay when someone clicks on your ad. Showing up in the search results is technically free; you only pay on the click, hence the term pay per click (ppc). You set limits on how much you want to pay per day but the price you pay per click is determined by a bid process and you have no control over that. Continue reading

Mobile in 2015

images732V1PS4Mobile marketing, that part of your marketing strategy and budget, focused solely on mobile search is going to change in the coming year. If you already have a responsive site, that’s a great start but if you want to survive and thrive in the mobile space, you are going to need to have a strategy that includes mobile but does not forget the traditional platforms – we call that integrated marketing.

Google has said that in 2015 mobile searches will account for more than half of all searches. Consumers are spending more time interacting with their brands of interest on mobile and they are feeling more comfortable looking for information and answers away from their fixed devices.

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Online Video Works!

I consider myself to be a very good handyman, able to repair just about any household item and having built a number of structures. Our refrigerator was making a clicking noise when the door was opened and nothing I could think of appeared to be the cause. So time to go online and see what I could find out.

Of course, because I was pretty certain I could fix it, I started looking for the parts catalogue so I could see the exploded breakdown and make a reasonably educated guess as to the offending part. I did find the parts catalogue and also found a couple of videos (from one of the online appliance parts stores). I decided that it could not hurt to have a look; might even learn something. Continue reading

What are you really selling?

Steak, sizzle or that full feeling?steak sizzle

One of the principle of selling talks about finding the need behind the need. Not necessarily what the customer says he wants but what does he really need. The key point is if we don’t ask the question, how do we know? We need to engage the prospect in a conversation before we tell them what they need. What is it that my customers want? How do they want to feel after they use my product?

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How to Generate Qualified Leads

The movie Field of Dreams was a good movie in my opinion, as it entertained me with a good story for a couple of hours, but the fact is it was fiction. The concept of “build it and they will come” doesn’t apply to your website.

Build it and they will come

Build it and they will come

Creating a new website can be a good start, but that doesn’t mean search engines like Google will rank it well and that people searching for your type of business will find it or buy from you.

Let’s look at it this way, if we build a baseball diamond on a farm somewhere outside of Winnipeg and expect people to know about, just because we built it, do you really think people will just show up?. I doubt the Winnipeg Goldeyes would show up, never mind the Chicago Black Sox.

It’s important Continue reading