Welcome to November – the start of the march to the holiday giving season.
That’s right folks. It may seem unfair but Halloween for retailers is now a distant memory. Sure, there may still be chocolate wrappers sitting in your garbage can but reality is that all the paraphernalia for the season has either started appearing on store shelves or has been sitting in storage for a couple weeks, ready for turnover.
Now before we get to the proverbial “main event” – the week before Christmas and the afterglow of Boxing Day – we get Black Friday and Cyber Monday.
Traditionally a time for American consumers to do all their shopping, Black Friday is so named because, simply put, it was the time when retail sales would put companies “in the black” for the remainder of the year. Sale prices would be implemented but were done with enough margin left for profit. Cyber Monday emerged as online shopping opportunities blossomed in recent years.
For years, Canadian retailers either didn’t participate in Black Friday / Cyber Monday hooplah, but recently that trend has changed as the borders fell with online shopping and the Loonie reached (close to) parity with the greenback, along with stores and services finally embracing the trend.