Does Friendly Competition Exist?

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Major superheroes Batman vs. Superman will be in theaters next year. There’s apparently “Bad Blood” between female pop stars Taylor Swift and Katy Perry. Even chicken wars are still on. If you have driven by Inkster Blvd. and McPhillips St. in Winnipeg, MB. you will see both Chicken Delight and Kentucky Fried Chicken, which are situated right across the street from one another are both under major renovations. Rivals have been around for ages. Can’t we all just get a long? Well, Burger King was proposing just that, at least for one day. Continue reading

Online Success Story

I walk into a client’s office for a 90 day meeting, this is a standard quarterly meeting we have with clients on an Online Marketing Program (OMP) to report on website analytics, results from the online activities and discuss goals, strategy and content planning for the next 90 days. The Online Marketing Programs can include: website edits, content marketing, email marketing, social media marketing, video marketing, Pay-Per-Click Advertising, keyword ranking and always includes map listing, optimization and reporting. Not every client or their target audience is alike, so each program is a little different and so are the results, but we are focused on bringing our client leads from the activities and website. Continue reading

Timing is Everything

We are now past the dog days of summer, with autumn lurking around the corner. The back to school advertisements have been running for a few weeks already, and our environs are about to become a lot busier than they have been of late.

When you think back upon the summer months, how connected do you feel that you have been? Do you feel that you were sufficiently able to ‘unplug’ and cultivate some serenity?

Back To School signIt might be because I’m a marketer by profession, but I love watching how the advertising messages change with the seasons. In my view, the ads are typically very “laissez faire” in the summertime, and the tone is almost one of apathy. Around back to school time, ads and promotions start to become more pointed and business-focused, because they know that the collective audience is starting to get their act together again, and will soon be planning their daily routines.

Of course at Christmastime, advertisements tend towards tugging on heartstrings, for obvious reasons.

This transitional style of marketing is all based on psychology, which I love. A good marketer will realize that you have to more or less mimic the global mood; otherwise your marketing message is going to stand out for all the wrong reasons.

For example in recent years, a few retailers tried to commence their back to school ads in mid-July. I assume there must have been some backlash, because the ads are now back to beginning in early August.

This is a very important marketing fundamental to keep in mind: When you are bringing something to the attention of your audience, you want them to be drawn there organically. If your audience feels like you’re trying to bang them over the head with your message, they are naturally going to rebuff that message.

In other words, timing is everything (in marketing and in life).

For more marketing pearls of wisdom, give us a call.

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Connections, connections, connections


When connecting customers to your brand approximately 90% business-to-business marketers and 85% business-to-consumer organizations use content marketing as their primary strategy.

Google and YouTube are the leading resources for finding information but, many people extend their searches to social media networks and review sites such as Yelp, Kayak, and TripAdvisor.

Then we have all the additional media outlets for niche information resources such as blogs. Before we know it everyone is gaining information within nano seconds and becomes an expert on a topic or subject matter. Continue reading

It’s not you, it’s me….why consumers break up with brands

letting-goYou thought sales were going great. You thought everything seemed fine. But before you know it, something changes. Then it happens, you’ve lost a customer and they’ve switched to another brand. The fact of the matter is customers leave brands because they found a reason to move on.

Consumers are smart shoppers and want to make informed decisions before making a purchase. The more information people know about a brand, the better. Brands that have personality really stick out to the customer. For example, knowing a brand gives back to the community may give someone enough reason to think twice and switch. According to a recent study, Tim Hortons is the most trusted brand in Canada. They scored highly on areas such as reliability, social and environmental responsibility and their investment to local sports such hockey and soccer. Other top brands include President’s Choice, Shoppers Drug Mart and Canadian Tire. In terms of your business, what ways can you stand out from the crowd? Are you advertising and promoting all your “wow” factor elements? Continue reading

6 reasons to use video marketing

1) Time: Video is increasing in importance and effectiveness when it comes to purchase decisions. When visitors are on your site, they might not have the time (or patience) to read through pages of content to find the information they need. Quality videos can be an effective way for you to deliver key information on your business, products, services, promotions or campaigns in a fun and interesting way. Consider video the next time you are creating instructional documents, FAQ information, or showcasing great testimonials from your clients.

video marketing

2) Stats: I’ve seen different research information showing that people retain way more from watching a video than other mediums, up to 80% more. Although there is a difference in the data on how much more, the fact remains that all show its way more effective.

3) Youtube: is now the second biggest search engine next to Google. If your target audience uses Youtube, it’s important to have content formatted for the way they prefer and in the place that they are spending their time.

4) Demographics: research is also showing that people ages 35 to 44 and 45 to 54 are just as likely to search and view online video content as people ages 18 to 24.

5) Email: Click-through rates increase 2x – 3x when a video is included in an email.

6) Emotions: of all mediums, video can be the easiest to present the content in a way that pulls at the audiences heart strings. When you can do that you have a way better chance of being remembered and converting them to become a client.

If you need help with video marketing, I’m here: Cory Walpole

Don’t Like Crowds? Google It!

Google-Popular-TimesGoogle Search got an update this week, and it just might help you save time.

The update is meant to show “popular times” for businesses and will let you know whether a store or restaurant is likely to be crowded at a given time and can break down a location’s popularity on different days of the week.

After performing a Google search for a business and clicking on the title to see additional details, Google will now show you peak times accompanied by a bar chart that you can scroll through to see day-to-day data.

Good thing the usefulness seems to outweigh the creepiness of this new feature; otherwise I think more questions would be asked about how Google knows all of this about individual locations worldwide!

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Branding Consistency – Is it Everything?

First answer is, of course it is. One of the cardinal rules when it comes to your brand is consistency and cohesiveness. Usually this means sticking to your brand, the colouring, the logo everything rigidly. When we perform a brand exercise for a customer, one of the deliverables is a brand guideline document that talks specifically to the do’s and don’ts of using the brand and logo. Continue reading

Mascots are international money-making machines


Your brand represents who you are as a company and you want people to know who you are, otherwise you wouldn’t be in business.

Through social media you have the power to connect with customers in a way that was never before possible; the ability to emotionally connect with the audience. How can we connect with them on an emotional level you ask, well that’s easy: Brand mascots. Continue reading

Minion Mayhem

MinionsIf you don’t know who or what the Minions are then either the advertising and marketing gurus have severely failed or you have been living under a rock. In 2010, the animated film, Despicable Me was released followed by Despicable Me 2 in 2013. Since the Minion characters from these movies were so popular, they got their very own prequel movie. “Minions” was released last Friday and reeled in over $115 million domestically during its opening weekend.

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