I’ve made no secret of the fact that I believe strongly in the psychology of marketing and how appealing to the primal senses of the average human being typically gleans positive results.
Applying the placebo effect to marketing is one of my most preferred tactics; using the power of the mind to influence purchasing decisions. Of course, it has to be a road that the target audience wants to go down regardless, not selling kibble to people who don’t own pets!
We’ve probably all been the target of nostalgia marketing, particularly in recent years as companies are bringing back packaging, jingles, taglines, and ads, from decades long before the internet existed. Seeing these ‘relics’, if you will, invokes positive feelings and makes us more inclined to take positive action, or so the story goes.
As a marketing tactic it is rather subjective compared to other approaches, but I find the testing involved to be fun and enlightening. Most companies have something that they can promote in a way that will tap into our innermost thoughts and desires, it’s my job to figure out what that ‘something’ might be.
Ultimately, the goal of marketing is to get into your customer’s head and figure out what they need and want, and relying on the psychological cues that we all have in common is a good way to start.