First answer is, of course it is. One of the cardinal rules when it comes to your brand is consistency and cohesiveness. Usually this means sticking to your brand, the colouring, the logo everything rigidly. When we perform a brand exercise for a customer, one of the deliverables is a brand guideline document that talks specifically to the do’s and don’ts of using the brand and logo. Continue reading
Your brand represents who you are as a company and you want people to know who you are, otherwise you wouldn’t be in business.
Through social media you have the power to connect with customers in a way that was never before possible; the ability to emotionally connect with the audience. How can we connect with them on an emotional level you ask, well that’s easy: Brand mascots. Continue reading
If you don’t know who or what the Minions are then either the advertising and marketing gurus have severely failed or you have been living under a rock. In 2010, the animated film, Despicable Me was released followed by Despicable Me 2 in 2013. Since the Minion characters from these movies were so popular, they got their very own prequel movie. “Minions” was released last Friday and reeled in over $115 million domestically during its opening weekend.
When I meet new people, they often ask “what do you do?”
It’s easy to say “Marketing” or “Advertising” to give them a general idea in one word, but is very vague and many people could same the same and you would have no idea what I really do.
I have been doing this for many years and have a saying “It’s not always experience that counts, it’s a history of doing things right!”
As a business owner, your reputation in the marketplace should mean a lot to you. Understanding that you can’t please all the people all the time, the course of business will naturally have you facing people who are pleased and people who are displeased about something pertaining to your business or product or service.
Satisfied, happy customers are pretty easy to deal with – accept their accolades and pat yourself on the back, right? Well, nothing is ever that simple, especially in business. You have a responsibility to follow that bouncing ball; find out what they liked about their experience with your business, plus go a step further and ask if there was anything that didn’t meet their expectations.
I know, you think I’m crazy – here you have a happy customer and you’re asking them to think of things that didn’t meet their expectations. The whole point here is to have an open and honest dialogue – which will accomplish 2 things: It lets the customer know that you are truly interested in their unbiased opinion, and alerts you to things that might make an average customer unhappy.
Lately, the world of online marketing has been more focused on social media, its influence and impact on our world and that it is something that business not only needs to start paying attention to but they should jump on the bandwagon or be left in their competitors’ dust.
Late last week, over this past weekend and today, it become very evident, in Winnipeg, that the speed, reach and effective use of social media is definitely here and can be a positive thing. A horrific event was unfolding as we worked late in the afternoon on Friday and without Twitter, we likely would have been unaware of what was going on.
Playing games is serious business these days.
It’s easy to get excited about winning a game because it’s fun. Your creative juices are flowing, you are thinking two steps ahead and you are on your game. So why can’t business be fun? Well, typically it becomes so easy to be serious about business that it stops being fun, and when it ceases to be fun it ceases to be creative.
“Business is a game, the greatest game in the world if you know how to play it.” Thomas J. Watson Sr., founder and president, IBM
With all the social media platforms out there, how do you choose which one is best for your business? Before diving into that, you must know your audience. Once you know that, it can help figure out the right social media platform.
You wouldn’t be marketing to dog owners if you only sell cat food, would you? Probably not. Narrowing in on who is your target market is key to the success of your business especially when planning your advertising and marketing on social media.
Some of our conversations with business owners leads to : why social media for business?
Many business owners still have doubts on the power of social media or have some social media presence but not a real strategy and fumble around with it not sure if they are doing well with it or not.
According to Canadian Continue reading
The best part of my job is talking to my clients and helping them to solve their daily business challenges. Whether it’s a specific campaign, or simply maintaining a steady stream of leads, the exchange of ideas and finding unique solutions to spur their success is invigorating.
It’s also rather ironic, in the sense that my marketing audience is my client first and foremost, and my greater marketing audience is their audience.
I have to first address my clients’ problems in order to lead us all to the greater goal – which is promoting their business/product/service.
Marketing could be greatly demystified if we were all to keep that one thing in mind:
Solve someone’s problem, and they’ll likely become a fan for life.
I receive a virtual tonne of promotional emails of every kind; retail, daily quotes, fashion, news, etc. Every morning, I do my usual “sweep through” to see if there’s anything noteworthy.