Social Media is not just about voicing your opinion. Yes, it can put your special belief out there and it can raise funds via crowd sourcing but it really is more than that. It is a tool that you should be using to put your brand out there as well as one tool (of many) in your online marketing tool bag.
Keeping in mind that current statistics suggest that more than 90% of all purchases are first researched online, how can you think you do not need to be online, and in a big way. As well, early research is starting to show that almost half of all purchasing decisions are made before contacting the seller.
Several weeks ago, we gave a presentation to a local business group, representing more than 120 businesses of all sizes and type. Some already understand the need to be using Social Media and some are still looking at it as a cost item that has no measurable return and therefor no value. But, it is measurable and can definitely provide return on your investment if you know how to understand the available statistics. We do. And you cannot afford to not be there; bet your competitors are.
Like your other online efforts, it looks less expensive (cheaper) to do it yourself, but is it really? To make sure all of your online has the same message at the same time takes, well, just that, time. And expertise. Which social media platform will work for you? It’s not just a matter of putting an offer out there (10% off your next purchase, or the one I really like, free estimate) but one of communicating, with a call to action that the viewer will act on.
So while the medium has changed, most of the basic principles have not. If 30 years ago, you did your own offset printing, then maybe you can do your online today. But, a wiser use of your capital and time might just be to engage folks who focus their business in this area, and engage them; give us a call, we may not know how to do your business as well as you do, but we do know how to market it.