That’s a mouthful of a title, I know. Today I am asking, when was the last time you looked at your business as a customer?
When you are making decisions on a product or service, how do you choose who to do business with? What are the deciding factors? A well-known name, word of mouth or advertising? Or could it be the quality, the customer service or a niche offering? How do you feel about your brand? If you don’t fully believe in your brand 110%, then how can you convince someone else to? Let’s step into the shoes of your customer.
First of all, can anyone find you? Do they even know you? If you asked strangers on the street, would anyone know your business exists? If not, you need to get the word out about how you can help solve your customer’s problems. Advertise in the right spots, where you know you can reach your target customers. How is your business performing online? If potential customers are searching for your type of business, could they find you?
Take a hard look at your website. Customers get really frustrated when a website is not easy to navigate. Do you need to click on several links before you can find what you are looking for? If so, you’ve been lucky that your customers have the patience to do that. In today’s day and age, everyone is quickly scanning information so if it is not readily available, they are on to the next website. Make sure your website is user friendly so you don’t get your customers annoyed. For pages with lots of text, make good use of headings and subheadings so information is broken up and easier to read.
Hey, what about being rewarded for just being a customer? I love a deal so when I get sent a coupon or current promotion it makes me think twice. It’s especially good if I’ve already established loyalty towards this business. Does it change my purchasing decision? Sometimes it does, sometimes it doesn’t. But at least you’ve given me the option to think about it, even when I wasn’t. If I do end up making a purchasing decision because of that promotion, then you’re golden. Now, imagine all the possibilities you may have with your business.
Now that you’ve looked at your business as a customer, what would you change?
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