We are still several weeks away from the Federal Election but you can already get a sense of the how each political party has embraced the power of social media. Every morning for the past few months there seems to be someone engaged with the political landscape that has either created a new meme, or a video short slandering the opponent they dislike. That post is created and within hours it’s showing up in your news feed because a friend of a friend has either shared it or liked it. Now that’s powerful and effective communication.
In 2008 Barack Obama’s presidential campaign was considered the first electoral campaign to use social media as part of their communication strategy. In 2014 Brian Bowman synergized politics with marketing to help win his mayoral election campaign. Regardless of whether you agree with every move or decision the candidate makes, the benefit of the strategy is engagement and emotional connection with the target market. Continue reading