Presentation Do’s and Don’ts

Those who are avid viewers of Shark Tank, Dragon’s Den or similar pitch shows know how important proper presentation is when you’re in front of a potential financial backer. Those who don’t watch these shows, this is a very important blog for you to read.

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Relax, it will happen, or will it?

You just launched your beautiful website, lots of attractive imagery and the writing is fantastic. Wow, it looks great!! Where are the customers? Guess you just have to be patient, they will come.

Do you really think so? Maybe? If you have the only one of its kind product or service and people or business cannot live without it, they will come.

Marketing is a constant, consistent and cohesive process, that’s right, it’s a process. It’s not an event; it may be a series of events that could lead to an introduction and a discussion about what your potential customer needs or actually wants but it is still a process.

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Getting Back to the Future of Marketing – Customer Centric

One thing I’m actively trying to change in myself these days is my ability to maintain a connection to the human side of things. We’re all so wrapped up in technology, data, analytics, etc., that we are sometimes guilty of losing sight of exactly why we’re in business – our iStock_000008092663XSmallcustomers.

But in my many years of marketing various industries via various mediums, there has always been a fine line between knowing your target audience and knowing your target audience.

I know, I just said the same thing twice.

Because “know your target audience” is one of those catchphrases, or industry jargon, if you will, that does actually mean something, but its overuse sometimes makes it meaningless.

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Want Your Customers to Buy More from You? Understand Their Habit Loop

Habit Loop

“The Power of Habit: Why We Do What We Do in Life and Business” by Charles Duhigg is a fantastic book if you’re looking for a summer read. I just started reading it last week and have learned so much already!

The book is a good study in habits – what they are, why they are formed, where they reside and how they function. Having this understanding is essential for us, both in our own personal lives and in business when we want to create new habits.

Every habit, whether big or small, has three different components:

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Electronic Brochure or Lead Generating tool?

The days of just having an online presence are long gone.  I consider a website that doesn’t change an electronic brochure and Google does as well. The majority of people do some research online before purchasing a product or service. So having a website that has up to date information is important and two key things you must think of:

1) Are you giving the online viewer the opportunity to easily request any additional information they need in order to finalize their decision?

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Happy Returns – Marketing a Comeback

In case you didn’t hear last week, LeBron James has come back to Cleveland.

Arguably the most talented player in all the NBA has re-signed with his one-time home club, touching off a storm of positive and negative responses from basketball pundits and fans alike.

The good news is that the Cavaliers, from now until October, have a measure of hype unseen since King James’ first entered the NBA. The bad news is their marketing department has a monumental task ahead of them – re-introducing LeBron to a market that had fire in their eyes every time he stepped on the court for the Miami Heat.

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The Plan to Rebrand

As you may have seen, our new brand has launched this week and I couldn’t be more proud.

Branding WinnipegAs a Marketing Agency, we love to work with our customers to create and execute strategic brand evolutions as you can see in Our Work and Case Studies. There is nothing more exciting to see the impact a new look and feel can have both on the business success and morale.

Today I want to share some thoughts on the plan to rebrand.

Rebranding is more than just changing a logo or tagline – it’s creating a culture. Understanding why you’re rebranding is the first step in the process, you’ll need this when communicating the new message to employees and customers. Continue reading

Beautiful Beginnings are the Catalyst to Success

What an exhilarating week! This past Tuesday, July 8th, Cohesive Marketing was officially launched as our new company brand, and the team couldn’t be more proud and excited.

As our President so succinctly put it, we finally got to do to ourselves, what we do to our clients every day!

The past few months and weeks have been a flurry of constant activity – working hard to go above and beyond for our clients, while at the same time, doing all of the tasks involved in a company rebrand exercise. If you’ve never been involved in a company rebrand, it’s a lot of work, but it’s also been a lot of fun.

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Hep Rebrands to Cohesive

Winnipeg Marketing Agency

We did it to ourselves

Several months ago, we started the inward looking process of defining who we are and what we do.  In other words, what our brand is. Now, isn’t that a novel concept, apply what you do to yourself.

We found that we had grown beyond building websites and that we have been providing complete marketing solutions to a broader base of clients for some time now. We decided that the best way to tell our story was to make sure that we understood, in detail, what we do, who we do it for and why do we do it.

We knew that our roots were firmly in the online world, specifically websites, but that we had grown to encompass most, if not all, of the marketing components you would expect a full service marketing agency to deliver. Continue reading

Oscars! Space Jump! Canada Day?

I can’t help but look for brands marketing themselves at events and what they are doing to standout in the crowd.

Being in the right place, at the right time can have huge impact for increasing brand awareness and sales, but these marketing initiatives usually take planning and clever creative.

Take Samsung at the Oscars with the now famous Ellen selfie – that product placement was brilliant. No it wasn’t a iPhone – do you think that helped Samsung?

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Another event marketing opportunity that was done really well was Felix Baumgartner’s Space Jump – Red Bull was part of this huge event from beginning until end.

So on Canada Day, when I headed over to Assiniboine Park to watch the fireworks, I looked around to see if any brand was making an effort to stand out in the big crowd ( I believe this event averages 80,000 – 100,000 people each year). I wasn’t disappointed with the fireworks display, but I didn’t notice any brand trying to stand out at this event at prime time. Seems like a missed opportunity.

If you’re looking for ideas to launch your brand to the next level, let’s talk.