Are You Recruiting with Your Website?

The recruiting world has been evolving in the last couple years thanks to the growth of LinkedIn and sites like indeed.com. Habitually, job seekers will sign up for e-blasts from these outlets or routinely check them.

These sites are, unquestionably, great for getting exposure in your search, but they should not be your only source for posting – rather, you should be using your own website as well.

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Lessons Learned from a Dragon

Opportunity and decision making. These two key elements of business were part of the keynote luncheon speech by Jim Treliving this week at Bomex.

Jim TrelivingI was fortunate enough not only to attend this fantastic presentation, but to meet the man himself. I was fairly certain that I would never have the opportunity to make the statement “I met a Dragon”, however I’ve found myself stating it with pride.

Jim Treliving is a Manitoba success story. Raised in Virden, he began his career with the RCMP. While stationed in Edmonton, Jim tried pizza for the first time, saw and opportunity and made a decision. That decision led to his success as the Chairman and Owner of Boston Pizza. In addition to this and a multitude of other businesses, he is most known as one of the dragons on Dragons Den.
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The Evolution of Language and Your Marketing

While studying at Ryerson University, a few buddies of mine reflected that, with the growth of instant messaging, there needed to be a better way to express emotion in text.

At this point, Internet writing was still in its infancy, before writing in CAPITAL LETTERS MEANT YOU WERE SHOUTING or that bold or italicizing were preferred methods for emphasis.

The one we really concentrated on, however, was sarcasm. Sure, we were surly folk who had a shared keen sense of humour, but there was validity to our plight.

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Traditional marketing isn’t quite dead

Several years ago, some of our industry pundits were indicating that the traditional methods of advertising and marketing were no longer of value and all of your marketing spend ought to be put into social and online efforts and something called community based marketing.

Whileimages732V1PS4 it is true that more and more buyers are doing their research online and gathering the information they need to help make a buying decision, and some even buy online, staying top of mind means being seen and heard in a variety of formats and places.

Today, it is all about creating and maintaining awareness of your company, its products or services and how they can help the buyer with their emotional and logical needs. The challenge is that attention spans are getting shorter and shorter and you now have only seconds to register with your future customer or they will move on.

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The Placebo Effect of Marketing

parts-of-human-brainI find the placebo effect in medical and research scenarios fascinating. I’ve read books about patients with fatal diseases who have cured themselves using only their thoughts and I recently watched a documentary about a study in which people were served what they thought were alcoholic drinks and became intoxicated. The only thing was they were not being served alcoholic drinks!

Yes, the power of the mind is very real indeed. The relationship between the mind and body is what drives our every move. An innovative marketing campaign can utilize the power of the mind to influence purchasing decisions.

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Understanding Buyer’s Journey

One of steps I love most in creating a website is figuring out what the buyer’s journey will be for prospective customers visiting the website. It also happens to be one of the most challenging steps (for me, anyway!)

So what is the Buyer’s Journey?

The buyer’s journey is the path that prospective customers will take as they go from not knowing anything about your company and what you have to offer to becoming customers. When creating a website, the challenge is creating an online experience that can guide your prospective customers through the different stages of the buyer’s journey so that they can leave the website a customer!

There are 3 stages in the Buyer’s Journey:

Understanding the Buyer's Journey

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Your logo needs to change

It’s common for a logo to require a change from time to time. Even companies like Apple, Starbucks, Shell and MasterCard have evolved or completely changed their logos at times.

iStock_000018874722XSmallA logo can last for decades or even the life of the company and many factors would contribute to the length of its life. In some cases a logo needs to be evolved from time to time, could be because of company changes in core services or industry or changes in technology and application at the time it was created have changed the way it needs to be presented. Sometimes a merger or acquisition could factor in to a new name or new direction and a completely new logo is required.

Regardless, if it’s time to evolve an existing logo or create a new logo, here are some things to ask:

1)      Does it fit with how your target views your brand?

2)      Does it stand apart from the competition?

3)      Do the colours, graphics and fonts represent who you are?

4)      Does it work well in all mediums?

5)      Does it have longevity?

Working with a firm that has experience and history of creating logos that make sense from all views could be the difference on how long your logo lasts. You can see some the logos we have create here: our work

Contact me if your current logo is tired or if your firm is taking a new direction.

 

The Challenge for ALS

Over the last couple weeks, a viral phenomenon emerged on social media – the ALS Ice Bucket Challenge.

Easily one of the most successful campaigns in the (brief) history of social cause rally, people from across the world, from politicians to high schoolers and everyone in between, have shot videos of themselves dousing their bodies with ice water in the name of a challenge or donation or both. The momentum generated has been monumental to say the least. According to a Technologyreview.com article, $53.3 million USD has been donated to the ALS Association since July 29th (amount accurate as of August 25).

While the number is staggering and is easily applaudable, there comes an interesting dynamic that assuredly ALS foundations are already exploring – Summer 2015.

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It has to be about your customer

We work with a diverse group of clients, from consumer based to those in the business to business space, selling both services and products. We help them with their marketing, using both online and traditional mediums.

One of the most common challenges we face is getting our customer to put themselves in the shoes of their customers or prospects. It’s hard but when you get it right, the results speak for themselves.

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Marketing for the Ages

As I’ve (let’s call it) matured in life, I’ve noticed a change in my perception of everyday things.
I’ve recently felt very susceptible to suggestion. On the way to work this morning, I saw a sign in the window of a popular burger-and-fries joint asking me, “Love Bacon?” and alone in my car, I answered aloud, “YES (burger joint name), I LOVE BACON!”

baconEven though I am a marketer and am certainly more likely to take note of advertising and marketing more often than the average bear, I can say with great certainty that I’ve never actually tried to engage said advertising in a conversation.

This got me thinking about whether age has anything to do with our overall response to marketing. Obviously, the basis of a good marketing campaign and one of the first things we do pertains to audience – identifying one’s target audience is fundamental to marketing success.

But more than that, I started to wonder whether certain demographics truly digest (mmm, bacon) marketing messages more readily than others.

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