It’s both and more. Social Media Marketing (SMM) is defined as online marketing activities that utilize social media platforms and involves sharing of content, videos, and images for marketing purposes. It’s not temporary, it’s not a fad, and it is quickly becoming a replacement for former marketing media formats. There are a large number of social media platforms out there and each of them has specific qualities and benefits. Which ones you use will depend on your business and what you hope to accomplish.
Most marketers will tell you that the primary focus of SMM is to increase traffic to your website and while that certainly is one goal you should have; is that all there is? It will help your search engine rankings but is there more to it? SMM has the ability for strong visual messaging (imagery, video, and info graphics) that will help you with your brand identity, familiarity and loyalty. It can even help to generate what is thought to be soft leads where the audience will give up some of their information in exchange for an offer of something of value.
Any time you post to your social media platform creates an opportunity for the viewer to convert and more conversion opportunities will lead to more business. If nothing else, it will improve your conversion rates on existing traffic by creating trust and brand identity. One thing you must remember is to remain consistent and cohesive in your messaging – every time you blog or post, you put your brand on display and the only way to build trust and loyalty is with the same message every time.
As with any other marketing that you do, you first must have a plan. What are you trying to accomplish via social media? Who is your target audience (most platforms have the ability to specifically target by any of the above mentioned demographics and more)? How are you going to accomplish your goals and do you have the internal capability and knowledge to make it work?
Time is of the essence here. Your competition is already doing some kind of social media marketing and the sooner you get started, the sooner you will get the ROI. It’s hard to measure the effect of your branding efforts – the conversion may not be today but building your voice and image will yield results. And yes, there are ways to measure ROI for your online activities. We have a pretty good idea about how to get started so give us a call today.
Hope everyone is having a great summer so far! We’re past the halfway point in the year so I figured it would be a good time to temporarily pause your relaxing and soaking in the sun by asking how has your business been performing this year? Smooth sailing? Keep in mind, even if business is great, there is always room for improvement.
An important metric to keep tabs on in your online marketing, are conversions. Tracking your online conversions is necessary in business to evaluate your progress. If you haven’t received many leads this year, start questioning why.
In today’s blog post I’m featuring past blogs focused on Video Marketing:
6 reasons to use video marketing: http://www.cohesive.ca/blog/6-reasons-to-use-video-marketing/
A well planned strategy for Video Marketing: http://www.cohesive.ca/blog/a-well-planned-strategy-for-video-marketing/
Videos – An Inexpensive Way to Add Value for Your Customers: http://www.cohesive.ca/blog/videos-an-inexpensive-way-to-add-value-for-your-customers/
What Resonates in Marketing: http://www.cohesive.ca/blog/what-resonates-in-marketing/
If you want help creating and promoting videos for your business, you can find me here: Cory Walpole
I’ve made no secret of the fact that I believe strongly in the psychology of marketing and how appealing to the primal senses of the average human being typically gleans positive results.
Applying the placebo effect to marketing is one of my most preferred tactics; using the power of the mind to influence purchasing decisions. Of course, it has to be a road that the target audience wants to go down regardless, not selling kibble to people who don’t own pets!
We’ve probably all been the target of nostalgia marketing, particularly in recent years as companies are bringing back packaging, jingles, taglines, and ads, from decades long before the internet existed. Seeing these ‘relics’, if you will, invokes positive feelings and makes us more inclined to take positive action, or so the story goes.
As a marketing tactic it is rather subjective compared to other approaches, but I find the testing involved to be fun and enlightening. Most companies have something that they can promote in a way that will tap into our innermost thoughts and desires, it’s my job to figure out what that ‘something’ might be.
Ultimately, the goal of marketing is to get into your customer’s head and figure out what they need and want, and relying on the psychological cues that we all have in common is a good way to start.
If it’s been more than 3 years since you looked at your website or did anything with it, it isn’t working as well as it should be for you. And maybe not at all!
We know how to fix that. We have a program that will update your Joomla CMS, or make it responsive to mobile devices, or create an entirely new website that will go to work for you.
First step is to talk about it so give me a call and let’s talk about growing your business.
Your first campaign will be experimental because there is very little analysis to work off of and we are still learning about the target audiences. These initial experiments provide a perfect opportunity to explore the different tools, resources, and options available to the marketer, and are critical because they establish the foundation of all future campaigns.
Ultimately, the way your business approaches the marketing strategy for each campaign will dictate the successes or failures of each campaign. Let’s examine some of the key errors attributed with failing campaign.
- Do we understand who we are targeting for each campaign
- Are we reviewing and analyzing the right metrics for each campaign
- Are we spending the proper amount to fund each campaign
- Do we have the right people managing each campaign
- Are we documenting the successes and failures of each campaign
Have you struggled for blog post ideas?
My first tip would be whatever you decide, make sure that it is relevant to your business.
Some ideas may be covering industry news, talking about services you provide, a new staff member, a staff member that has achieved something notable or maybe your corporate giving program. There are many possibilities, but Tip #2 would be to remember it’s about your viewers and that they want to: Continue reading
Seems appropriate to weave #throwbackthursday into my blog again this week, because even though direct mail is still a widely used marketing method, it’s often lumped into the “traditional marketing” basket and overlooked.
I’ve always been a big fan of product packaging, which is ironic considering I can’t wrap a Christmas gift to save my life, but I suppose we covet the skills we don’t possess. Product packaging design is so versatile and can truly convey your company’s personality. The same can be said for a direct mail piece.
Heck, a direct mail piece and product packaging can be one in the same if you opt to send “lumpy” mail and include a small gift along with your marketing message.
I received an eye-catching direct mail piece this week (pictured), from none other than Canada Post. Canada Post is a perfect example of a company that must market their services on a continuum in order to remain relevant and remind consumers that they offer more than run-of-the-mill every day postal services. This piece was promoting their FlexDelivery™ service, which I didn’t know about and found to be an interesting offering. Continue reading
Simple answer is yes!! But why, you ask?
Online is probably where your largest marketing effort is focused and your website is (or should be) your online focal point. And, not to be minimized, your competition is likely spending money to attract customers, online. And maybe in offline too.
Your website should be putting your brand out there and providing lead generation. First you need to be found and if you have not been paying attention, updating your content and tracking what it is doing for you, then you likely will be falling in the search rankings. So not being found as often as you would like.
Once you are found, you need to provide a quick and easy path to the information the viewer is looking for as well as to make contact with you. You need to understand your prospective buyer, how they do things and what they really want and provide the information quickly in a format they want.
Simply put, if it has been a while and you have not spent any effort or money on your website, it likely isn’t working as well as it should be. Give me a call for an initial assessment and let’s see how we can help.
As many of you probably have heard, Jollibee is coming to Winnipeg! For those of you that don’t know, Jollibee is a popular fast food chain restaurant in the Philippines. They serve American-style fast food but also add their own Filipino flare with their spaghetti, chicken and burgers. It’s no surprise that this restaurant would come to our city. According to Access Winnipeg, we have the third largest Filipino community in Canada by total population, and the largest by percentage (8.7%).