Your website is your online focal point

marketing_mumbo_jumboMore now than ever, your online presence is absolutely key to you brand promotion and your lead generation. Presenting the right information, the right image in the right place will be key to your success.

If you are a TV watcher (I have to admit I do my fair share), you will have seen the traditional media pushing the concept of a pure outbound marketing and that this methodology is the one that works. Sure, TV and radio and to a certain extent, print advertising still has its place. Just not the ‘be all’ that the current advertising might have you believe.

And the main reason it might not work as well as touted (it still might) is that the audience is not the right one for your product or service. Depending on the demographic, more and more people are using their PVRs to avoid commercials and to a growing extent are not even tuning in. The key is know your audience, know your prospects and most importantly, know your customers and where you might find them.

The following links talk to your online presence and provide some insight as to how important it is to Be Online, Be Found, Be current and up to date, and most importantly Be Cohesive.

If you want to be found online, now’s he time
Should you be concerned with your website?
3 things you must do for your website to succeed

Come visit our website,  or give us a call; we can help.

Are your website and marketing efforts generating leads?

At one point, writing and posting a 400-500 word blog post that was interesting to the intended audience, and had some keywords within it, would have been good enough to get some traffic to your website and generate some leads. If this is still the plan you’re on, I’m sure you don’t see anywhere near the same amount of leads that you had in the past.

The viewer and search engines expect more from you.

So where do you go from here?

Some tips for better results:
Visual content – Great photography or graphics that help tell the story can be very helpful. Remember: A picture is worth a thousand words.
Past Posts – Look at analytics from past posts to see what worked, and build from there.
Third Party data – Getting and including information from an industry association can help persuade the viewer.
Search Engine Optimization – Make sure all content, including images, are set up properly. The better the blog article ranks, the more results you can expect.
Get the word out – Using social media to broadcast your message is helpful as long as you have a following. If you need more eyes on the posts, start with making sure you have a good headline, use an interesting related visual, then look at promoting the post. The idea here is that you’re hoping to get more interested viewers to see the post and influencers to share it.

PS – you may also like these:

What to blog about

Effective Marketing Tip

The benefits of Google AdWords

Even in the PVR Age, Television Advertising Can Still Inspire

I’ll admit it, while watching my beloved HTGAWM last night; I actually rewound a commercial because it looked so interesting. It was an IKEA commercial, so not just your run of the mill television advert. For years now, IKEA, in my view, has been a frontrunner in entertaining and compelling marketing, whether done via traditional or digital platforms.

I wasn’t able to find the specific television commercial I saw last night online, it’s probably too new, but the IKEA YouTube channel features many of the greats, with their “Let’s Relax” being the most recent featured campaign.

Television advertising has taken a real hit in recent years with the advent of the PVR and “on demand” type of television viewing. Not to mention that television advertising has never really been an economical endeavour. Now that businesses can set their own daily budgets with online advertising, I’m sure the networks have had to make some significant changes to the way they position and price their ad spots. Superbowl aside, of course.

I think today, if a client wanted to wade into the world of TV, I would recommend the 10- or 15-second closed captioning spots to start, and see what kind of response they get from that. In reality, those are the spots that are mostly seen in their entirety, because they run right before the show starts again. You know, that point when you realize you’ve fast-forwarded into the show by a few seconds, so you have to rewind? That’s the spot you see, “Closed Captioning for this program is brought to you by…..”

What are your thoughts about marketing on television? Have you ever included it as part of your marketing strategy? If you have something eye-catching or locally-inspired, the PVR-ers of the world might notice it, even in high speed, and rewind to check it out…it happens to the best of us!

Connect with us for inspiration on every aspect of your business marketing strategy.

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Are You A Young Entrepreneur?

storeIf you are thinking of starting a business downtown, here is your chance to test it out. Launch It! Downtown Incubator & Pop Up Shop initiative by the Downtown Winnipeg Biz is encouraging young entrepreneurs the opportunity to run their business downtown and rent free storefront space for 3 months.  You will also have to the opportunity to gain business support and network with other entrepreneurs. To apply, you must be between the ages of 18-39 and your application must include business type, preliminary business plan, and description of products/services to be sold. The deadline for applications is October 31, 2016.
To find out more information, click here.

Social Media Marketing – Branding or Lead Generation?

Social-Media-Icons-globeIt’s both and more. Social Media Marketing (SMM) is defined as online marketing activities that utilize social media platforms and involves sharing of content, videos, and images for marketing purposes. It’s not temporary, it’s not a fad, and it is quickly becoming a replacement for former marketing media formats. There are a large number of social media platforms out there and each of them has specific qualities and benefits. Which ones you use will depend on your business and what you hope to accomplish.

Most marketers will tell you that the primary focus of SMM is to increase traffic to your website and while that certainly is one goal you should have; is that all there is? It will help your search engine rankings but is there more to it? SMM has the ability for strong visual messaging (imagery, video, and info graphics) that will help you with your brand identity, familiarity and loyalty. It can even help to generate what is thought to be soft leads where the audience will give up some of their information in exchange for an offer of something of value.

Any time you post to your social media platform creates an opportunity for the viewer to convert and more conversion opportunities will lead to more business. If nothing else, it will improve your conversion rates on existing traffic by creating trust and brand identity. One thing you must remember is to remain consistent and cohesive in your messaging – every time you blog or post, you put your brand on display and the only way to build trust and loyalty is with the same message every time.

As with any other marketing that you do, you first must have a plan. What are you trying to accomplish via social media? Who is your target audience (most platforms have the ability to specifically target by any of the above mentioned demographics and more)? How are you going to accomplish your goals and do you have the internal capability and knowledge to make it work?

Time is of the essence here. Your competition is already doing some kind of social media marketing and the sooner you get started, the sooner you will get the ROI. It’s hard to measure the effect of your branding efforts – the conversion may not be today but building your voice and image will yield results. And yes, there are ways to measure ROI for your online activities. We have a pretty good idea about how to get started so give us a call today.

Friendly check-in

friendly-check-inHope everyone is having a great summer so far! We’re past the halfway point in the year so I figured it would be a good time to temporarily pause your relaxing and soaking in the sun by asking how has your business been performing this year? Smooth sailing? Keep in mind, even if business is great, there is always room for improvement.

An important metric to keep tabs on in your online marketing, are conversions. Tracking your online conversions is necessary in business to evaluate your progress. If you haven’t received many leads this year, start questioning why.

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How the Placebo Effect Applies to Your Marketing

brain-marketing-psychologyI’ve made no secret of the fact that I believe strongly in the psychology of marketing and how appealing to the primal senses of the average human being typically gleans positive results.

Applying the placebo effect to marketing is one of my most preferred tactics; using the power of the mind to influence purchasing decisions. Of course, it has to be a road that the target audience wants to go down regardless, not selling kibble to people who don’t own pets!

We’ve probably all been the target of nostalgia marketing, particularly in recent years as companies are bringing back packaging, jingles, taglines, and ads, from decades long before the internet existed. Seeing these ‘relics’, if you will, invokes positive feelings and makes us more inclined to take positive action, or so the story goes.

As a marketing tactic it is rather subjective compared to other approaches, but I find the testing involved to be fun and enlightening. Most companies have something that they can promote in a way that will tap into our innermost thoughts and desires, it’s my job to figure out what that ‘something’ might be.

Ultimately, the goal of marketing is to get into your customer’s head and figure out what they need and want, and relying on the psychological cues that we all have in common is a good way to start.

It’s time to update your website


If it’s been more than 3 years since you looked at your website or did anything with it, it isn’t working as well as it should be for you. And maybe not at all!

We know how to fix that. We have a program that will update your Joomla CMS, or make it responsive to mobile devices, or create an entirely new website that will go to work for you.

First step is to talk about it so give me a call and let’s talk about growing your business.

Launching Successful Campaigns

Marketing Strategy, Online Marketing, Online Advertising, Advertising ROIYour first campaign will be experimental because there is very little analysis to work off of and we are still learning about the target audiences. These initial experiments provide a perfect opportunity to explore the different tools, resources, and options available to the marketer, and are critical because they establish the foundation of all future campaigns.

Ultimately, the way your business approaches the marketing strategy for each campaign will dictate the successes or failures of each campaign. Let’s examine some of the key errors attributed with failing campaign.

  • Do we understand who we are targeting for each campaign
  • Are we reviewing and analyzing the right metrics for each campaign
  • Are we spending the proper amount to fund each campaign
  • Do we have the right people managing each campaign
  • Are we documenting the successes and failures of each campaign

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