Random Thoughts to Close 2014′s Marketing Year

The holiday season is now in full swing. You’ve sent out greeting cards or email, you’ve alerted clientele on your closed dates and either have had your office party or at least set the date for it.

Next on your agenda? Year in review blog.

listsLet’s face facts – we all like to make those sorts of lists, ranking and reflecting on what happened in the last 12 months, so much so that the subject pretty much dominates news (and info-tainment) shows for those precious few days between Christmas Day and New Year’s Eve.

So with this in mind, I am kinda, sorta joining this trend as I write today’s blog in advance of the holiday festivities; but rather than list off my top 10 marketing highlights or something like that, I’m going to simply put in some highlights of the year and some strategies to consider for 2015. Here we go:

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Mobile in 2015

images732V1PS4Mobile marketing, that part of your marketing strategy and budget, focused solely on mobile search is going to change in the coming year. If you already have a responsive site, that’s a great start but if you want to survive and thrive in the mobile space, you are going to need to have a strategy that includes mobile but does not forget the traditional platforms – we call that integrated marketing.

Google has said that in 2015 mobile searches will account for more than half of all searches. Consumers are spending more time interacting with their brands of interest on mobile and they are feeling more comfortable looking for information and answers away from their fixed devices.

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Happy Holidays and Merry Manipulation

Christmas-shopping-mallDespite being of the female persuasion, I’m not much of a shopper. My retail experiences are typically mapped out like military raids where I’m the only operative – I get in, get what I need, and get out as quickly and stealthily as possible.

At this time of year, however, shopping cannot be avoided. Not only that, but one has to actually be thoughtful and methodical in their shopping too – not exactly my cup of tea. No matter what level of control we like to exercise over our retail forays, once we are in the retailers’ grips, we are all at the mercy of certain subconscious psychological cues that inevitably dictate our purchases.
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5 ways to increase sales

5 ways to increase sales

 

First it should be mentioned that marketing is a process, not an event. Just sporadically placing some ads and hoping sales will continue increasing from month to month not a solid plan.

You should set goals, create strategies to reach them and take action.

Here are some activities that can help: Continue reading

Advertising and Sports – What Is Your Desired Result?

Last night’s Grey Cup game was certainly dramatic, wasn’t it?

One absent-minded penalty cost the Hamilton Tiger Cats the CFL Championship and sent them home with their heads in their hands (along with a not so friendly jab from the Toronto Argonauts which you can see here).

But the game itself was at least to me fairly boring, and I’m sure I’m not the only one who felt that most of the excitement only came in the last 5 minutes.

So instead of looking at the action on the field, I found my eyes fixated on another aspect – advertising on the player jerseys.

This, of course, is a big topic in sport right now, as the NHL in recent weeks has been battling with putting company logos on their jerseys. The CFL for its part has done this for a number of years, but the Grey Cup seemed to have more logos than usual, particularly one logo (photo source: TSN.ca / The Canadian Press)

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Are you impacting customer acquisition?

However large your company, there can only be one vision of your customer that must span your entire organization, all channels and all potential points of contact. After all, your customer profile fits in with your brand and different views of your customer could lead to brand fragmentation.

untitledTechnology has a tendency to facilitate functional silos in a company and this can lead to increased difficulty in dealing with customers. In fact, it leads to isolation from the customer. All of what you do, needs to be organized around your customer, not how you do things or the internal channels that exist in your company. Nobody really cares how or why you do things the way you do. It’s all about what the customer needs and wants from you; not what you need.

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Telltale Signs That You Need to Outsource Your Marketing

I’m about to tell another “while I was driving to work” story, but what can I say, Winnipeg traffic sometimes offers lots of time to think.

SUMMER-SALE-ON-NOWAs I was driving by a Winnipeg watering hole, I noticed they had their very own digital billboard on their building – what a great marketing asset! The rotating message, however, said: “Come and celebrate Halloween with us! Friday, October 31st, Prizes for Best Costume!”

The fact that we are currently being inundated with Black Friday shopping messages now makes this billboard the antithesis to a marketing asset – this business owner has become their own liability.

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Top 5 reasons to why use social media for business

Sometimes I’m asked: “Why social media for my business?” and “Is it the next big thing or just a marketing tactic that will eventually fade away?”

Many will argue that social media is hard to track return on investment or they admit that they are scared of the new medium and how to best utilize.

My first response is Continue reading

Are You Using Your Network Effectively?

networkThe subject of today’s blog gives a fairly common question but one that everyone should ask themselves on a regular basis.

The reality is 99% of us, whether we admit it or not, aren’t using our networks to the fullest extent. Sure, we’ll pipe up when a question comes about of a specific need and say, ‘I have a guy,’ but that’s one of the few times we’ll actively promote who we have in our back pocket for this task or another.

There’s a reason why we do this, of course – the last thing anyone wants to be perceived as is the boastful “I know this person” namedropper.

But that shouldn’t be a hindrance to our ability to think two steps ahead as a project is announced and marketing plans begin to form.

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Original or imitation – maybe a little of both

Recently, a friend highlighted a quote from American novelist Herman Melville via her email newsletter that brought a number of thoughts together for me.untitled

We have all seen and likely remember those really creative marketing pieces or campaigns, whether in print, online or on television. But have you ever wondered how they came up with the theme or the idea? We’ve put together some really great pieces, print ads, videos and online and I can tell you that the creative process is a very interesting one to observe. It’s almost never one person and the process is the key. We call it the collaborative process.

 

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