Business. The greatest game in the world.


Playing games is serious business these days.

It’s easy to get excited about winning a game because it’s fun. Your creative juices are flowing, you are thinking two steps ahead and you are on your game.  So why can’t business be fun? Well, typically it becomes so easy to be serious about business that it stops being fun, and when it ceases to be fun it ceases to be creative.

“Business is a game, the greatest game in the world if you know how to play it.” Thomas J. Watson Sr., founder and president, IBM

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Why social media for business? Where do you start?

Why Social Media for businessWith all the social media platforms out there, how do you choose which one is best for your business? Before diving into that, you must know your audience. Once you know that, it can help figure out the right social media platform.

You wouldn’t be marketing to dog owners if you only sell cat food, would you? Probably not. Narrowing in on who is your target market is key to the success of your business especially when planning your advertising and marketing on social media.
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Why Social Media for Business?

Some of our conversations with business owners leads to : why social media for business?


Many business owners still have doubts on the power of social media or have some social media presence but not a real strategy and fumble around with it not sure if they are doing well with it or not.

According to Canadian Continue reading

Marketing 101: Solve a Problem

problem-and-solution-computer-keys-showing-assistance-and-solving-online_GkReXzPdThe best part of my job is talking to my clients and helping them to solve their daily business challenges. Whether it’s a specific campaign, or simply maintaining a steady stream of leads, the exchange of ideas and finding unique solutions to spur their success is invigorating.

It’s also rather ironic, in the sense that my marketing audience is my client first and foremost, and my greater marketing audience is their audience.

I have to first address my clients’ problems in order to lead us all to the greater goal – which is promoting their business/product/service.

Marketing could be greatly demystified if we were all to keep that one thing in mind:

Solve someone’s problem, and they’ll likely become a fan for life.

I receive a virtual tonne of promotional emails of every kind; retail, daily quotes, fashion, news, etc. Every morning, I do my usual “sweep through” to see if there’s anything noteworthy.

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Mobilegeddon – did it happen yet?

Mobilegeddon_CohesiveMobilegeddon has come and gone and as somewhat expected, not much has happened, yet. The apocalypse did not happen and as is usually the case, will not happen, at least in any significant way.

What we learned over the past couple of months is that more and more people (your customers) are using mobile to find information, products and services online. In fact, Google has said recently that more than half of all online searches are performed using a mobile device. So, it is here to stay and it appears the major search engine player is paying attention. Continue reading

Accomplish Great Marketing with Concepts that Have Staying Power



With 20 years of experience I have seen the marketing landscape drastically change and it makes it hard to do good marketing.  Personal development is critical in order to stay afloat. Upon graduating from university SEO was only in its infancy, and Facebook and Twitter didn’t even exist. Because the landscape can change so quickly it’s important every marketer has a good mix of fundamentals and concepts in order to survive.  Sure, there will be many concepts that will be trendy and some that will naturally evolve. There will be some that you will only need to know at a conversational level, yet no matter the differencing opinions, there are some concepts that have proven stability and staying power.

To keep you up to speed I have listed the Top Ten concepts that have proven staying power. Continue reading

The benefits of Google AdWords

The benefits of Google AdWordsWe manage many clients Google AdWords campaigns (also known as: Pay Per Click or PPC) for them and I often get asked if PPC advertising should be done for all companies.

In short, PPC marketing can be beneficial to almost any company, but I look at every company and identify products, target audience and goals before suggesting what advertising mediums may work best. Continue reading

Emotional Building Blocks to Grow Your Business

blocks-spelling-big-sale-as-symbol-for-discounts-and-promotionsMy fascination with marketing psychology continues.

In my opinion, the psychological responses behind successful marketing are the most important metrics that we should be using to create marketing strategies. Far less importance should be placed upon the endless barrage of convoluted data and analytics that do not capture one’s emotional state while responding favourably to your marketing message.

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Social Media Marketing – Branding or Lead Generation or Fad

Social-Media-Icons-globeIt’s not temporary, it’s not a fad, and it is quickly becoming a replacement for former marketing media formats. It’s both branding and lead generation and more.

Social Media Marketing (SMM) is defined as online marketing activities that utilize social media platforms and involves sharing of content, videos, and images for marketing purposes. There are a large number of social media platforms out there and each of them has specific qualities and benefits. Which ones you use will depend on your business and what you hope to accomplish.

Most marketers will tell you that the primary focus of SMM is to increase traffic to our website and while that certainly is one goal you should have; is that all there is? IT will help your search engine rankings but is their more to it? SMM has the ability for strong visual messaging (imagery, video, and info graphics) that will help you with your brand identity, familiarity and loyalty. It can even help to generate what is thought to be soft leads where the audience will give up some of their information in exchange for an offer of something of value.

Any time you post to your social media platform creates an opportunity for the viewer to convert and more conversion opportunities will lead to more business. If nothing else, it will improve your conversion rates on existing traffic by creating trust and brand identity. One thing you must remember is to remain consistent and cohesive in your messaging – every time you blog or post, you put your brand on display and the only way to build trust and loyalty is with the same message every time.

As with any other marketing that you do, you first must have a plan. What are you trying to accomplish via social media? Who is your target audience (most platforms have the ability to specifically target by any of the above mentioned demographics and more)? How are you going to accomplish your goals and do you have the internal capability and knowledge to make it work?

Time is of the essence here. Your competition is already doing some kind of social media marketing and the sooner you get started, the sooner you will get the ROI. It’s hard to measure the effect of your branding efforts – the conversion may not be today but building your voice and image will yield results. And yes, there are ways to measure ROI for your online activities. We have a pretty good idea about how to get started so give us a call today.