“What’s in a name? That which we call a rose by any other name would smell as sweet.” ~ Romeo & Juliet, by William Shakespeare.
What Juliet was trying to convey to Romeo in the popular line is that a name is an artificial and meaningless convention, that she loves the person named “Montague”, not the Montague name or the Montague family. So Romeo, star-crossed though he was and inspired by his passion for Juliet, rejects his family name, denies his father, and is “newly baptized” as Juliet’s lover.
Yikes, pretty heady stuff – brings new meaning to that “It’s Complicated” checkbox on social media!
I’ve always found this subject rather intriguing – the fact that society can plunk a moniker on something, and it changes our collective view of that very thing. I’ll use tissue as the most obvious example…because most of us call it ‘Kleenex’. But it’s tissue.
Think of your friend Michelle (because according to my research, most people have a friend Michelle); would she be different in your mind’s eye if she decided to change her name to Olivia? Conventional wisdom says she would seem like a completely different person to you, and changing her name to Olivia would mean that you might feel the need to re-establish virtually every aspect of your friendship, even though nothing has changed except her name.
I found this article about 11 brands that had to change their names for various reasons endlessly fascinating. Imagine a company that’s been in existence for 91 years having to abruptly change their name because the name is now being used by international criminals? Sometimes trademark infringement ‘cease and desist’ orders just aren’t going to cut it.
While we can’t promise to foresee these outlandish scenarios playing out, we do know what works in terms of appealing product, service, and company names – so contact us today.
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